Whether you are a self-employed freelancer or a startup founder, a PR strategy is vital to your personal branding.PR refers to conveying information in order to affect public perception about your business or personal brand. It includes media mentions (press releases, radio and TV appearances, and features and interviews in...
How to work multiple jobs legally
Following the pandemic, the global work environment greatly changed. Many people resigned from work and many others chose to permanently work from home. As job opportunities opened due to the talent vacuum created by the great resignation, some people started taking up multiple full time jobs, working for more than...
Simple Ways to Keep Cash Flowing into Your Business
One of the biggest mistakes you can make as a small business owner is to neglect your cash flow. Although many other elements of your business will demand your daily attention, nothing is more important than the amount of money flowing into and out of your business. Without steady, consistent...
What AI Means for Small Business
There is no denying it. AI is becoming a big part of our lives. Small and big businesses are using artificial intelligence. Companies are spending billions upgrading technology and integrating AI, and according to a PwC report, every industry will be impacted dramatically by Artificial Intelligence (AI) within the next...
Strategies for Supporting Diverse Cultures in the Workplace
As the world becomes more global and interconnected, the need to be able to adapt to people from other races and cultures is greater than ever before. The world is greatly interconnected. Even small businesses in some remote village in the world are seeing situations where they need to interact...
How to get back your success persona
5 things you can do right now to get back your success momentum. It's the pandemic. People are in lockdowns and businesses aren't doing so well. Your business may not be making as much #money or have as much work as before. You may be stuck with working #remotely from...
What quality do highly successful entrepreneurs like Steve Jobs and Bill Gates have in common?
What quality do highly successful entrepreneurs like Steve Jobs and Bill Gates have in common? They leverage the talents and resources of others. The most important thing for a businessperson is time. Money can be gotten back, but lost time never will. One person can do only so much with...
How to stay focused and achieve your goals as a small business owner in the digital age
We have many things vying for our attention in the digital age. Email, LinkedIn, YouTube, various other social media, WhatsApp, phone and much more are constantly beeping with notifications. This can be a big hindrance to productivity. In addition, it usually results in stress and the feeling of losing control...
Budgets – why you need them and different types of budgets
Most people run a business like someone moving around in the dark. They neither look at and analyze past business records, nor plan for the future. The result is an inefficient business that rarely progresses into anything meaningful. So what can you do? Using a budget makes a big difference...









