One of a business’s greatest assets that can have a massive effect on business profits is an email list.
Email marketing enables you to continuously reach potential customers and form a relationship with them. For this reason it’s vital to create an email marketing strategy early on in your business, whether you have an online e-commerce business or a traditional brick and mortar business. Communication with customers and prospects is the same no matter the type of business.
Email marketing is considered one of the most effective tools to increase business revenue. Statistics show that companies earn $36 for every $1 spent on email marketing (HubSpot).
Here is how to take advantage of this vital business asset:
- Obtain email addresses of customers and prospects either manually or through an online process.
- Obtain permission from customers / prospects to communication with them via email.
- Create an automated system wherein informational and marketing emails are sent to your mailing list periodically (such as every two weeks or every month, but not too frequently).
Read 5 Email Marketing Strategies That Drive Sales for ideas for setting up your email marketing campaign.
If you need help with setting up your email list, automating emails, or creating content to send to subscribers, we can help. Radeya Global is a leader in content marketing strategy. Email email@example.com today to learn more.